Ultra Music Festival's Russell Faibisch in New Times' Miami People Issue 2011
To actually understand the scope of Ultra Music Festival's evolution over the last 14 years, just ask Ultra cofounder and CEO Russell Faibisch about the fest's early days.
"Back in the late '90s, it started as a small nightlife event," Faibisch tells New Times in this week's Miami People Issue 2011. "And then we moved right into producing, doing the first festival on the Beach in '99."
"After that," Faibisch adds, "it just got bigger. The acts got bigger. The production got bigger."
And fourteen years later, Ultra continues to explode as Faibisch and crew prep the release of its new concert documentary, Can U Feel It?: The UMF Experience, while promising that Ultra 2012 "will be bigger than last year."
"It's a dream," Faibisch admits. "And we actually made it happen."
Get the Music Newsletter
Keep your thumb on the local music scene with music features, additional online music listings and show picks. We'll also send special ticket offers and music promotions available only to our Music Newsletter subscribers.