To actually understand the scope of Ultra Music Festival's evolution over the last 14 years, just ask Ultra cofounder and CEO Russell Faibisch about the fest's early days.
"Back in the late '90s, it started as a small nightlife event," Faibisch tells New Times in this week's Miami People Issue 2011. "And then we moved right into producing, doing the first festival on the Beach in '99."
"After that," Faibisch adds, "it just got bigger. The acts got bigger. The production got bigger."
And fourteen years later, Ultra continues to explode as Faibisch and crew prep the release of its new concert documentary, Can U Feel It?: The UMF Experience, while promising that Ultra 2012 "will be bigger than last year."
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"It's a dream," Faibisch admits. "And we actually made it happen."