It's a fact. People flock to IKEA as much for the store's meatballs and gravlax as for inexpensive furniture pieces with impossible-to-pronounce names.
Now IKEA has made it easier for shoppers to love its cheap Scandinavian meals by remodeling its in-store restaurants. The eateries have been redesigned to feature three unique eating zones.
The first area is dedicated to people who want a quick bite before heading to the real task of furniture shopping. The second is a family-oriented dining area.
The third is the most intriguing. Named Fika, Swedish for "to have coffee," it's a living room-like setting for lounging with a cup of joe. This is one of those "Why didn't they think of it before?" moments where a furniture store filled with sofas and tables finally meshes with its restaurant-in-a-store. One imagines the Fika lounge filled with weary people waiting for their significant others to finally make up their minds between the tangerine or the lime throw-pillow covers (a steal at $3.99 each).
IKEA is celebrating the revamp all weekend with a series of giveaways and events at all of its locations, including Miami.
A ribbon-cutting ceremony for the grand reopening will take place this Friday, April, 29, at 5 p.m. The first 100 visitors at the restaurant, beginning at 5 p.m., will receive mystery prizes, including food and gift cards ranging from $5 to $100 in value.
From 5 to 8 p.m., IKEA will offer a three-course meal for $6.99 that includes meatballs, soup or salad, and dessert.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
This Saturday, April 30, the first 30 people in line at the store opening at 9 a.m. will receive a free IKEA goodie bag filled with organic products from the store's Swedish Food Market ($45 value). The next 100 people in line will receive mystery prizes ranging from $5 to $100 in value.
In addition, diners will be able to enjoy a Swedish breakfast for $1.49. For lunch, a chicken and veggie plate
This Sunday, May 1, IKEA will host an all-you-can-eat brunch from 9 a.m. to 2:30 p.m. for $9.99 for IKEA family members and $12.99 for nonmembers. In addition, the first 100 people in line at the store's opening at 9 a.m. will receive a mystery prize worth $5 to $100.
Now if IKEA can only make its furniture easier to put together.