According to the Washintgon Post, baked goods company Entenmann's is doing emergency public relations backflips after someone at the makers of boxed coffee cakes tweeted "Who's #notguilty about eating all the tasty treats they want? on their official @Entenmanns Twitter feed
What's the problem? The #notguilty hashtag was actually related to the Casey Anthony not guilty verdict. In the PR world, equating your baked goods to a woman who was just acquitted in a death penalty case over her child is a very bad thing, indeed.
Entenmann's issued an apology (through Twitter, of course), " Sorry everyone, we weren't trying to reference the trial in our tweet! We should have checked the trending hashtag first. Our #notguilty tweet was insensitive, albeit completely unintentional. We are sincerely sorry."
If that little PR shitstorm wasn't enough, someone set up a fake Twitter account @EntenmannsPR that managed to tweet such random gems as "The only thing your dad will smell in the trunk of your car is our delicious donuts! #notguilty" before Twitter suspended them.