Hulk Hogan Sues Cereal Company Over "Cocoa Smashdown"

Does Hulk Boulder, the blond-haired wrestler getting pummeled by Bam-Bam, Pebbles, Fred and Barney in the above commercial for Cocoa Pebbles, remind you of anybody?

Then you, sir/ma'am, may have a future as a civil litigator.

Part-time Miamian Hulk Hogan, whose daughter Brooke occasionally strip-teases at the Calle Ocho festival because that's totally a sensible thing to do, is suing Post Cereal in Tampa court. He claims that they cartoon-ified his image, without his permission, and then kicked the cartoon's ass.

Hulk Hogan-- real name: Terry Bollea-- points out that he started wrestling as Terry "The Hulk" Boulder, "and has presented himself to the public with long blond hair and a Fu Manchu mustache", according to the complaint.

Post's "Hulk Boulder" is a "wrestling character signified with long blond hair and a blond Fu Manchu mustache." So... case closed?

We get the feeling that Hogan's real beef is that the cartoon character apparently based on him was destroyed in the ring. The incredibly detailed complaint-- here's the link again, you should read the whole thing through, trust us-- continually decries how "Hulk Boulder is shown humiliated and cracked into pieces with broken teeth, with the banner "Little pieces... BIG TASTE" or, worse yet, the shot of "Flintstones characters promoting Cocoa Pebbles surrounding a shattered and defeated Hulk Boulder."

So, a word of advice to cereal companies: You can use Hulk Hogan's pseudo-likeness to sell your chocolate puffs. But if you don't want to get sued, at least let Fake Hulk perform a solar plexus on the caveman baby.

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