As an electronic music promoter, you either fail or succeed.
But one win doesn't mean the struggle is over. A second attempt must prove your accomplishments were no fluke. You've got to avoid the sophomore slump.
Pull something off not once but twice, and you've officially hit a watershed. It's the third time that's the charm. The third time, you cement your legacy.
Gary Richards, the man behind Hard and Holy Ship, knows this first-hand.