This is Miami, gentlemen. A well-put-together look is a must. Still, far too many men in Dade County forget the prime directive of fashion: Style looks best when it appears effortless and relaxed. Eschew those bespoke suits and high-end designs for the classic Americana and pick up your next outfit at Lost Boy Dry Goods instead. Brothers Randy and Brian Alonso, who grew up with a knack for the retail business, run the shop. Their family owns La Epoca department store downtown. But at Lost Boy, the brothers have complete control over the store's feel and vibe, which veers closer to Rocky Mountain rustic than Miami's neon glow. The store carries labels such as Scotch & Soda, Puma, Levi's, Retro Brand, and Juntos — all reasonably priced. The store's biggest draw, though, is its denim selection. If you're looking for gaudy and excessively studded jeans, look elsewhere. The offerings here are classic and flattering, in keeping with the store's Americana aesthetic. And though the menswear brought us in the door, the shop carries a fine seletion of clothes for the ladies as well.