Five Free Miami Swim Week Events You Can Actually Attend

For Miami natives, July can mean only two things: hot weather and equally hot beach fashion. Miami Swim Week is back, beginning tomorrow, packed full of designer swimwear, glam fashionistas, and miles of velvet rope. But you don't have to be a fashion insider to get in on the action. Here are the best places to experience Miami Fashion Week at no cost.

NOBE67 Fashion Installation and Cocktail Hour
Beginning Friday, the Delano Hotel’s Orchard courtyard — a lushly landscaped lawn filled with quirky, Starck-designed vignettes such as an antique daybed and oversize chessboard — will be the site of the NOBE67 pop-up shop, which will remain open daily from noon to 8 p.m. through Sunday. A fashion installation and cocktail event coincides with the shop Saturday beginning at 5 p.m. Models will be stationed throughout the Orchard to showcase various styles from luxury swimwear brand Les Canebiers St. Tropez. No RSVP required.

Escape Miami Style Lounge & Fashion Show
Who knows swimsuits better than a former Miss Universe contestant? At the Escape Miami Style Lounge, returning to Swim Week this year (and founded by Miami fashion blogger Annie Vazquez), Zuleyka Rivera, who held the crown in 2006, will launch her first swimwear collection, ZK Swimwear. Stop by the Sagamore Hotel in Miami Beach for some drinks, games, and complimentary pampering; then enjoy an intermission from it all with a free Peroni snowcone and fashion show at 3 p.m. The lounge's unique features include a perfume bar where you can concoct your own summer scent, a tanning room where you can get a head-to-toe spray tan, and a glam room for braids, nails, hand massages, and minifacials. RSVP to

UNWIND Rooftop Party With Ina Dayle + Mandalynn Swim
Ina Dayle, a Miami-based all-organic skin and haircare brand, has partnered with Mandalynn Swim and Devon Mia for a free, funky poolside event. Ina Dayle owner and founder Ina Melendez promises bikini babes, body scrubs, shopping, free champagne, and $5 tea-infused mojitos. The event takes place at the Hotel Croydon from 1 p.m. to 5 p.m. and will be followed by an hourlong yoga session at 6 p.m. for extra-spiritual Miamians. Oh, and if you buy anything from Ina Dayle, $1 from each product is donated to lyme disease research and awareness, so go ahead and shop for a cause. RSVP recommended via [email protected]

Planet Fashion TV Hosts the Official Kick-Off Party of SWIMMIAMI
Planet Fashion TV has partnered again with SWIMMIAMI for the Official Kick-Off Party of Swim Week this Thursday, July 14, at W South Beach. The party will offer everything you’d expect: poolside views, luxe cocktails, and performances by local Miami artists as well as rapper Kent Jones, with his hit “Don’t Mind.” You’ll also catch runway presentations by kay & elle Swimwear, OMG Swimwear, and a feature presentation by Roberto Cavalli Beachwear. Doors open at 7 p.m. RSVP to [email protected]
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