Saying you're a "DJ" is a lot like saying, "I am in PR." It's an overused phrase, and usually not taken that seriously. Unless, of course, "DJ" is followed by "Irie." When you say you're DJ Irie, it's a lot like saying, "I am the President." It's immediately recognized and respected. When it comes to Irie, there is just one.
The music man, whose real name is Ian Grocher, is the NBA's first DJ, being hired by the Miami Heat for the 1999-2000 season. Ever since, his life has essentially been 365 days of nonstop madness. From residencies at LIV to being flown by Robert Downey Jr. to spin soirees at his home, Irie's Miami casa sees very little of him. And yeah, that is how he likes it.
So before he hopped on a plane to go to NYC for just six hours to play an event, he gave us 30 minutes of his time. (Hey, we felt honored. Time is not something he has much of.) We talked about his famous Irie Weekend that starts today, the Shaq rumor, and whether he thinks LeBron will be back for the 2014-2015 season. (Good news Heat fans -- he does.)