Billed as "Rumble at the Rock," the event is the brainchild of Kevin Wynne, an ex-vice president of sports and consumer sales at Madison Square Garden, who started the Action Fight League.
With the backing of the Seminole Indians, Wynne is banking the IFC will draw enough customers to take his shows to other Seminole-owned Hard Rock properties around the nation.
"We are look to run an event here in South Florida every eight to ten weeks," he says. "Hopefully we can expand into Tampa and Louisiana. Florida is a hotbed for MMA talent. Our model is to take that local talent and showcase them."
In addition to Martinez's debut, Rumble at the Rock will feature Rodrigo "Baga" Ramos, owner of the Davie-based American Top Team gym, and an International Sport Karate Association middleweight title bout between Danny Babcock and Crafton Wallace.
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Tickets cost $25, $45, and $100.