Is Ultra Music Festival the greatest music event since Woodstock?
Absolutely, according to a study by Cloud Cover Music.
Cloud Cover, a music streaming service for businesses, surveyed 665 fans who attended music festivals. They were asked important questions such as: Which one was your favorite? What did you do there? Was there food and water onsite or just shrooms? And, of course: Did this music festival change your life?
On average, 63 percent of respondents thought one of the music festivals they attended had permanently altered their life trajectory. But for Ultra attendees, that number rose to 78.4 percent — second only to Woodstock '69, which reportedly transformed consciousness for 82.4 percent of respondents.
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Comparing Woodstock to Ultra is a savvy tactic on CloudCover's part — it'll inevitably stoke the generational resentment between millennials and boomers, racking up traffic on the company's website in the process (much like, um, this article). But before you get too bent out of shape, note one important detail: Only 17 people Cloud Cover surveyed had actually been to Woodstock. A sample size that small really can't be trusted in any survey. Still, if you're impressed when four out of five dentists agree on a toothpaste, Woodstock's 14-out-of-17 ratio probably looks ironclad.
Cloud Cover also found that festivals have gotten a lot less wild since the '80s. Reported drug use, nudity, violence, and sexual activity all declined between the '80s and today. The only vice on the rise: drinking, which 71.3 percent of attendees reported today versus 69 percent in the '80s.
Unsurprisingly, Ultra also ranked among the hardest-partying fests, clocking in at fourth place behind Bonnaroo, Woodstock '69, and Burning Man at number one.
You can see the full results of the survey at cloudcovermusic.com.