Art Basel Miami Beach

Le Baron's Basel Pop-Up Celebrates Ten Years: "Not Looking for the Normal VIP"

It's Art Basel Miami Beach's de facto VIP room. And in its ten-year history, Le Baron has served as the clubhouse for creative types.

But even though celebrities like Demi Moore, Leonardo DiCaprio, and Pharrell Williams have made cameos at the hot spot, star sightings are not why throngs of people clamor at the door, hoping to get in.

"You know, most of the places are meant for people who have money or cars, or who are famous on TV or whatever," says André Saraiva, co-founder of Le Baron. "I make a place for the artists I like and people who create. They are the people who get in and make Baron their home. Then the rest can come, of course. I'm not looking for the normal VIP. That's not what I'm interested in."

See also: Recap & Photos: Le Baron Pop-Up at the Delano's FDR Lounge Was the Dance Party of Basel 2014

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Jose D. Duran is the associate editor of Miami New Times. He's the strategist behind the publication's eyebrow-raising Facebook and Twitter feeds. He has also been reporting on Miami's cultural scene since 2006. He has a BS in journalism and will live in Miami as long as climate change permits.
Contact: Jose D. Duran