Journalists get a lot of emails. Like...a lot. When publicists send their generic pitch letters with that standard copy-and-paste language where they just change the name up top (and sometimes forget to do even that), they're almost surely bound for the trash bin, unread. The mark of a good flack is one who does the research. And it shows. Abbie Lipton of Durée & Company will never, not ever, send you a generic pitch. She tailors her emails to the reporter and pitches stories the writer would likely take an interest in. The account director represents a range of clients, from art to food, including the Museum of Contemporary Art North Miami (MOCA) and the Eat Me Guilt Free brand. She also knows that building individual rapport with a reporter goes a long way. When a writer receives a pitch from Abbie, both parties are aware that it may well turn out to be a good story.