At the Fifth, you'll see celebrities, but you'll also be treated like one. That's the customary service of marketing director Gerry Kelly. Just talk to some of the club's VIPs. "You can be in a club with a thousand people and Gerry can give each person his attention," says Donna Preudhomme, a fashion model who recently celebrated her birthday there. Besides the service, this place is luxurious. "Most clubs have a dedicated VIP area," Kelly says. "But the Fifth is actually designed to be a VIP club." The bilevel club offers several VIP areas on both floors, including three private penthouse suites. One of them has a private entrance, valet parking, and a private elevator and minibar (tell Kelly what you like, and he'll stock it with your favorite goodies). It also comes with custom volume and temperature control, for those locals who are always freezing, especially in South Beach club attire. Then there are the restrooms: The upstairs ladies' room has a mini spa with a hair and makeup artist to provide free touchups on weekends. All of this attention attracts the celebs Paris Hilton, Kate Hudson, Mickey Rourke, and Ivanka Trump. Each has his or her own seven-foot cooler with a corresponding silver nameplate on it. They coolers are stocked with the celebs' favorite bottles (up to 50) so that when visiting, they can grab from their private coolers. "I've traveled the world and have been in clubs in Greece and the Mexican Riviera," says Angela Posillico, owner of Ms. Latina International pageant and a frequent Fifth VIP and Kelly fan. "He has the best VIP area around the world. If they had an award for club owners, he'd get the Oscar."