“I grew up a tomboy sneakerhead, so now to have my own shoe and capsule collection with Puma really is a dream come true," YesJulz said in a statement. "I knew I wanted to incorporate bright, vibrant colors. The NRG yellow reminds me of home — Miami — and the purple is both my mother and my favorite color. I draw on bright colors for inspiration when I need it, and this is my way of sharing that energy with everyone."
YesJulz, born Julieanna Goddard, ranks among America's biggest social media stars — and, naturally, she got her start in Miami. Julz began her career promoting South Beach club events. Now she's regularly spotted alongside rappers, athletes, and movie stars at events such as the Grammys and the NBA All-Star Game. In 2016, the New York Times called her "Snapchat royalty." The same year, Julz appeared in Puma's Suede ad campaign.
NRG Tour. 3 to 5 p.m. Thursday, August 23, at Shoe Gallery, 244 NE First Ave., Miami; 305-371-2063; shoegallerymiami.com. Admission is free.