The fashion line is helmed by none other than Sebastian Marroquin, son of Colombian drug lord Escobar himself. Marroquin has distanced himself from his family's past since his father's death in 1993, changing his name from Juan Pablo Escobar Henao and apologizing to his father's victims in a documentary called Sins of my Father.

Now, however, he seems to be embracing the Escobar name once again to make further statements against crime and violence. But some critics say Marroquin's designs are supporting the world's fascination with one if its most famous criminals. 

Escobar Henao t-shirts feature images from Pablo Escobar's driver's license, student ID, and other representations of Escobar, paired with slogans like "Nice pace, but wrong way" and "What's your future looking like?"

But Marroquin contends that the media that's criticizing him helped create the air of mystique and glamour surrounding the drug trade and its stars: ""Those who set out to criticize me are the same who have profited from the story, life and name of Pablo Escobar."