This is a lesson Canadian designers Dean and Dan Caten — known for their Dsquared2 brand of clothes — know all too well. The identical twins launched Dsquared2 in 1995 after working under the guidance of Gianni Versace and denim brand Diesel in Milan and have spent the subsequent years building a fashion empire that has included a TV show, countless collaborations and licensing deals, and an expansion from apparel into cosmetics and fragrances.
Now the Dsquared2 brothers are celebrating the Super Bowl’s arrival in Miami with two limited-edition capsule collections. The first, a Super Bowl LIV x Dsquared2 collection available exclusively at Saks Fifth Avenue, tells a story of a tropical oasis home to fashion-forward individuals. “Dsquared2 for Saks pays homage to Miami in honor of the upcoming Super Bowl,” the Catens tell New Times via email. In keeping with the collection's Miami-oriented presentation, it boasts “ready-to-wear [clothes] and accessories created in casual, contemporary silhouettes” and a “colorful, bright, cool” color scheme complete with “graphic lines and palm trees.”
The Dsquared2 collaboration with Pepsi, due out this spring, is more subdued, combining the brand’s “quintessential sport-street cool” with the vibrant colors of Pepsi advertising from the 1980s and '90s.
“Our collections are and have always been a seamless melding of contrasts: sporty and glamorous, laid-back and extravagant, masculine and feminine,” the brothers say. “We love mixing and matching different worlds and taking the best of each, and Dsquared2 x Pepsi is perfectly in line with this thought.” Streetwear continues to grow its presence in the world of fashion with each passing year, and Dsquared2’s latest venture into the style is unsurprisingly well conceptualized.
“Canada represents our roots, our starting point. It’s naturally part of our creativity and style,” they note. “We make treasure of our past, our origins, and we look ahead to the future.”