Audio By Carbonatix
Keep Miami New Times Free
We’re aiming to raise $7,500 by April 26. Your support ensures New Times can continue watching out for you and our community. No paywall. Always accessible. Daily online and weekly in print.
Seasalt and Co. is a Florida-based company that creates custom Photoshop tool packages for graphic designers. That should be a relatively controversy-free business, but yesterday the company took to Facebook to announce an upcoming package of tools. It’s called “The Hanging Tree” and was advertised with a chilling image of a noose dangling from a tree.
Twitter outrage followed swiftly, but the company is not apologizing for offending anyone. Not even close.
Given the history of nooses in the South being used to kill and terrorize African-Americans, this particular package theme might have been a poor choice.
However, Seasalt apparently hasn’t taken the course How to Avoid Internet Controversy 101. The firm doubled down on its use of the imagery, hitting back at critics in an explanation on Facebook.
The company also tried to explain the controversy away in other Facebook comments:
The company has even threatened to take legal action against some Twitter users.
Update: A representative for Seasalt and Co refused to comment on the matter.
Follow Miami New Times on Facebook.
