The publication behind the long-running Time 100 list, which has recognized the world's most influential figures since 2004, unveiled its inaugural Time100 Creators List — a rundown of figures the magazine deemed among the "most influential digital voices of 2025."
New media creators ranging from Kai Cenat to Alex Cooper of the Call Her Daddy podcast to Joe Rogan and Haliey Welch (better known as the "hawk tuah" girl) made the cut, as did three Miami creators. In case you were wondering, the dude who dips his face in ice-cold Saratoga Spring Water did not make the list this year. Here's who did.
Alix Earle
She rose to TikTok fame with her "Get Ready With Me" videos just a few short years ago, but today, Time touts the "Alix Earle effect" — the influencer's ability to sell out products with a passing mention. The magazine calls her "the internet’s resident It Girl," with recent notables including her appearance as the first-ever Sports Illustrated Swimsuit digital cover star, Super Bowl ads for Poppi and Carl’s Jr., and her forthcoming stint on Dancing With the Stars.@alixearle Idk if this makes sense to anyone but it makes sense to me
♬ original sound - Alix Earle
Taylen Biggs
You've likely seen this teeny TikToker posing for selfies on a couch with Ariana Grande and Cynthia Erivo. Biggs — whose social media pages are managed by her parents — got her start at just 18 months old, when she appeared in a photoshoot for the Kardashians' kids' clothing line. Now 12, she's a staple at red carpets, press junkets, and other celeb-studded Hollywood events.
Tefi Pessoa
Estefanía Vanegas Pessoa has lived in New York City for more than a decade, but the Brazilian- and Colombian-American creator was born and raised in Miami and lived here through the age of 22. Time describes her as "the internet’s big sister," partly due to her forthcoming advice column for the Cut, and largely due to her affinity for discussing any topic at length on her platforms. As the magazine puts it, that can range "from analyses of Robert Pattinson’s 'golden ratio' to odes to pubic hair."@hellotefi #greenscreen #science ♬ original sound - hellotefi