The oversized delivery bag, complete with what appears to be a motor and wheels, was captured on video by a Reddit user who posted it to r/Miami with the caption "Brickell Bay this morning" — and the internet is having a field day.
The video shows the massive red bag rolling down the street like any other vehicle, surrounded by what appears to be a small convoy of Miami police. One Reddit user quipped about the city's notorious traffic enforcement: "If you need the city of Miami police, they are all here, too."
Brickell Bay this morning.
byu/Independent_Ad_5664 inMiami
It's All Part of the Plan
This isn't some random street art project gone mobile. According to a DoorDash company spokesperson, this is all part of a deliberate marketing push across Miami. "We've been showing up across the city in memorable, eye-catching ways to embed DoorDash into the everyday fabric of the community, and there's more to come in the days ahead."The giant rolling bag isn't DoorDash's only street-level stunt. The company has been attaching regular-sized delivery bags to the roofs of cars throughout Miami, creating what appear to be accidental "forgot my bag" moments that have lit up social media. Drivers across the city have been posting photos and videos of cars cruising down roads with DoorDash bags seemingly abandoned on their rooftops.
People in Brickell were in shock when they say the DoorDash vehicle in person driving through the streets
Screenshots via Instagram/@doordash
Miami Reacts Like Miami
Leave it to Miami Reddit to deliver the most brutally honest takes. One user captured the city's collective mood about the giant bag: "Lol, that's not the velocity required to say it's dashing. It's more meandering. Door Meander is more apt." Another suggested a more aggressive marketing approach: "They should make it like a carnival float and have door-dash drivers throwing free swag at people in traffic... and churros."Others warned about practical concerns: "I'm not saying vandalism is right, but man that looks like a ripe target for some 'street artwork.'"
The delivery giant isn't done with its Miami street theater. The spokesperson hinted at more surprises to come in the days ahead, although they didn’t specify what form they would take.
Whether this marketing blitz will boost DoorDash orders remains to be seen, but it's certainly got people talking. And in a city where a giant delivery bag driving down Brickell barely registers as the weirdest thing you'll see this week, that's saying something.
