Islamorada Beer Company Founders to Provide Supplies and Aid to Florida Keys Residents After Irma

Supplies headed for Islamorada.EXPAND
Supplies headed for Islamorada.
Jose Herrera
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Islamorada Beer Company co-founder, Jose Herrera considers himself a lucky man today. On the phone, he updates New Times on his brewery and taproom's status. "We were blessed. My partner, Chris, took a boat to the Keys yesterday and found no structural damage to the building.

That being said, the beer maker paints a grim picture of the Florida Keys' current status. "Marathon got hit really, really hard and there's no way to know how Key West is. There's zero communication in the Keys."

The Florida Keys took a direct hit when Hurricane Irma made landfall in the island chain early Sunday.

Herrera said that the residents and businesses of the Keys are his friends and neighbors. "I know the locals that drink here and the restaurants that serve our beer." With that, he and his partners decided to spring into action.

The brewers have rented a trailer to fill with supplies. "We're bringing water, food, clothes, diapers, butane canisters. A little bit of everything. My partner, Chris, is a contractor, so he's bringing a chainsaw and he's been on a Bobcat since he got there, helping to clear debris."

The partners are also bringing the generator from their Fort Pierce brewery, along with a satellite phone. "That way, at least people can connect with family and friends and let them know they're safe." Right now, Herrera isn't sure where the drop point will be in the Florida Keys. "It depends on roads and conditions." Following Islamorada Beer Co. on Facebook is a good way to keep track of supplies as the caravan gets closer to its destination.

Islamorada Beer Company has set up a Go Fund Me page to help raise money for supplies. Herrera says he plans to make as many trips with supplies as he can. So far, the campaign has raised just over $2,000.

He's also looking for a few Miami breweries to step up and volunteer to become drop locations for people to leave donated supplies. If anyone is interested in helping, email him at jose@islamoradabeerco.com.

With all the destruction and a repair bill that's likely to hit hundreds of millions of dollars, Jose is certain that the Florida Keys will rise again. "I think of it as the Keys being under renovation. We will rebuild. Our lifestyle is still everyone else's vacation."

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.