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Yesterday, Honest Tea, a beverage brand owned partially by Coca-Cola, set up kiosks across 12 cities in America stocked with chilled bottles of its iced tea. Though, instead of an actual cashier, the company only placed a clear plastic box near the center with a sign asking for a dollar in exchange for the drink. Hidden video cameras were then set up to determine how honest people actually were. Ninety-two percent of Miamians paid for their drink. Which sounds good but is actually near the bottom of the spectrum.
Here’s the honesty percentage of all 12 cities:
| City | Percentage |
| Chicago | 99 |
| Boston | 97 |
| Seattle | 97 |
| Dallas | 97 |
| Atlanta | 96 |
| Philadelphia | 96 |
| Cincinnati | 95 |
| San Francisco | 93 |
| Miami | 92 |
| Washington, D.C. | 91 |
| Los Angeles | 88 |
| New York | 86 |
Well, hey, at least we’re more honest than the capitals of government, the entertainment industry, and banking. Which, well, maybe isn’t that much of an accomplishment.
Here’s video of the great social experiment/marketing stunt:
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