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Everybody enjoys free drank, right?
Well, Amway North America, a one-time “seller of household cleaner” and current pusher of cosmetics, is getting into the energy drink game with a “sparkling orange” product called XS Naranja Blast that’s loaded with “B-vitamins and key amino acids.”
It sure sounds healthful. But here’s the “free” part … Amway is inviting you to sip away the night with Puerto Rican reggaetonero Tito El Bambino at Grand Central this Friday.
The catch: You can’t just RSVP.
The only way to score tickets (not to mention some of that drank and a little facetime with Tito) is to win one in a series of giveaways via local Spanish Broadcasting System stations, Romance 106.7FM and El Zol 95.7FM.
Another peculiar quirk …. XS Naranja Blast has apparently been engineered especially for Hispanic taste buds. Here’s a blurb straight from the press release:
“Amway is celebrating the launch of Naranja Blast, the first of our products developed, designed and marketed specifically for our large base of Hispanic customers and Independent Business Owners,” says Jori Hartwig, Vice President of Marketing for Amway North America.
And we thought free drank was meant for everybody.
XS Naranja Blast presents Tito El Bambino. Friday, December 17. Grand Central, 697 N. Miami Ave., Miami. The party starts at 8 p.m. Call 305-377-2277 or visit grandcentralmiami.com.
