Curiously, LIV has become Miami Beach's epicenter of irony.
Last week, the Miami Heat's LeBron James, Dwyane Wade, and Shane Battier reveled in their 2012 championship win at the megaclub, just 375 days after the Mark Cuban-owned Dallas Mavericks bought out the bar to celebrate beating LeBron and company in the 2011 NBA Finals.
A few years ago, Joaquin Phoenix jumped off the glossy party spot's stage and fought a dude for his mockumentary, I'm Still Here, after struggling to spit a few rap verses.
However, the irony will hit another level on Wednesday, July 18, when blog rap's most peculiar crew, Three Loco, hits the Fontainebleau Miami Beach.
Comprised of Houston rapper Riff Raff, 36-year-old comedian Andy Milonakis, and former television personality Simon "Dirt Nast" Rex, Three Loco is a pseudo-celebrity supergroup.
All three men also happen to be MTV alumni: Riff Raff appeared on the network's From G's to Gents; Milonakis had his own MTV2 sketch comedy show; and after appearing in a few porn films, Rex was hired as a VJ in the mid-'90s.
But the cable connection is only a coincidence. Rap music brought this unlikely group together, not Music Television.
And spitting rhymes about "getting bitches" by simply wearing a "blue tuxedo," the group's absurdist lyrics truly are "Neato."
Three Loco. Wednesday, July 18. LIV Nightclub, 4441 Collins Ave., Miami Beach. The party starts at 11 p.m. and tickets cost $30 to $40 plus fees via wantickets.com. Ages 21 and up. Call 305-674-4680 or visit livnightclub.com.