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In South Florida, where wellness culture and “better-for-you” beverages are prevalent in many of its biggest cities, a familiar last name is entering the mix.
President Donald Trump’s youngest son, 20-year-old Barron Trump, is listed as a director of Sollos Yerba Mate Inc., according to business registration documents filed in Florida and Delaware. Yerba mate, a traditional caffeinated herbal tea that originated in South America, has surged in popularity in the United States as a caffeinated alternative to coffee and energy drinks.
As first reported by Newsweek, the documents list Barron alongside four other directors: Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez. The company is headquartered at a 4,500-square-foot property in Palm Beach, Florida, near the president’s Mar-a-Lago estate, according to public filings.
Sollos logo image
A Startup Built on a Growing Trend
Sollos enters a beverage category that has quickly become one of the most competitive in the country. According to filings with the U.S. Securities and Exchange Commission, the company has already raised $1 million in private capital.
The brand describes itself as a lifestyle beverage built around clean and functional ingredients, according to company materials included in those filings and on LinkedIn.
Functional beverages are increasingly marketed as extensions of a lifestyle rather than just a source of caffeine. Yerba mate, with its natural caffeine content and perceived wellness benefits, has become a central player in that shift over the past few years, according to industry reporting.
The company’s branding leans heavily into its South Florida origins. The name “Sollos” references “sol,” the Spanish word for sun, and is intended to reflect a full-day lifestyle shaped by the region’s climate and culture, according to a company statement shared on LinkedIn. “Growing up in South Florida, we were shaped by the opportunity to spend time outdoors year-round,” explains the brand on LinkedIn. “That experience led us to create Sollos, a beverage designed to complement life in the ‘Sunshine State.”
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Barron’s Partners Postpone Studies for Brand
The founding team is made up of young entrepreneurs with South Florida ties, several of whom attended Oxbridge Academy in Palm Beach. Some have postponed academic plans to focus on the business, with a direct-to-consumer launch expected this spring.
According to a LinkedIn post shared by co-founder Hall in January 2026, after a “successful pre-seed fundraising round,” Hall decided to step away from his studies at the University of Notre Dame to “fully prioritize Sollos as we prepare for a spring DTC launch.”
However, he plans to return to Notre Dame in the fall.
Another co-founder, Bernstein, also announced around the same time in a LinkedIn post that he would postpone his final semester at Villanova University. He adds that this way he could also focus on “something I’ve been building for the past eight months.” He adds, “After weeks of contemplation, the decision became clear 30,000 feet in the air on my way back for what was supposed to be my final semester.
“On January 8, we hit a major milestone and closed our seed round. With a large DTC (direct-to-consumer) launch planned for the spring, I believe taking time off from class is necessary. I intend to complete my remaining coursework at a later date to receive my degree.”
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A Palm Beach Address Draws Attention
The company’s listed address has also drawn interest.
Sollos is registered to a $16 million, five-bedroom residence in Palm Beach owned by businessman Jay Weitzman, a longtime Trump associate and donor, according to property records reviewed by New Times. However, according to Zillow, the home was last listed for $25 million, but the listing was removed from the site in January 2024.
According to Newsweek, “Weitzman has denied any involvement in the company, stating the address is being used because his grandson, one of the directors, lives there.”
There is no suggestion of wrongdoing. Still, ethics experts have raised questions about the optics given the Trump family’s political prominence, according to comments reported by the outlet.
Another Venture in a Growing Portfolio
Barron Trump has previously been linked to cryptocurrency ventures and a short-lived real estate company. He’s also spent recent years focused on business interests and entrepreneurial projects, according to prior reporting.
Whether Sollos can stand out in an increasingly crowded market remains to be seen. However, according to its founders, the brand expects a direct-to-consumer launch this spring, with a goal of going on sale in April 2026.
Sollos Yerba Mate. Sollos.com. Launching in Spring 2026.
