
Sergio’s photo

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For half a century, Sergio’s has been serving Miami flavors that feel like home. Founded in 1975, the local restaurant chain has caffeinated and fed generations of families. This is why the beloved Cuban restaurant is marking its 50th anniversary with a celebration that brings the community straight back to 1975.
For one day only, on Wednesday, October 1, all full-service Sergio’s locations across Miami will roll back the clock with 1975 menu prices. That means:
- Frita Cubana – $1.38
- Medianoche – $2.60
- Pan con Bistec – $3
- Cuban Sandwich – $3.25
And more! Yes, you read that right. The same sabor Miami has loved for 50 years, at the same prices it cost when Sergio’s first opened its doors. It’s a simple, but delicious way of saying thanks to the generations of families who have kept Sergio’s thriving.
Miami Reacts
News of the anniversary special spread fast, with Only in Dade’s Instagram post racking up both excitement and laughs. Locals chimed in with comments like:
“I’m literally going to buy 42 fritas and 28 medianoches!”
“Great, now 34,444,6774,335,833 people will be there!”
“I’m backing up my SUV to the Doral location with my debit card and no shame.”
Clearly, Miami is ready to line up today.

Sergio’s photo
More Than a Meal: The “You Got Miami” Campaign
Beyond the throwback pricing, Sergio’s has also launched a heartfelt citywide campaign. Billboards across Miami feature snapshots of everyday locals enjoying cafecito and croquetas, paired with the tagline: “Fueling Dreams Since 1975. The campaign truly feels like a love letter to Miami. It recognizes how Cuban-American traditions have shaped Miami’s culture and celebrates the role Sergio’s has played in family stories for decades.
Plus, as part of the 50th anniversary, Sergio’s is inviting Miamians to share their own memories. Send in memories like your first dates over cafecito, late-night sandwich runs after nights out, or family dinners that became traditions. If you’ve lived in Miami, chances are you’ve had a Sergio’s moment. Now, the restaurant wants to collect those stories as part of its golden milestone.

Sergio’s photo
A Community Thank-You
For 50 years, Sergio’s has been more than a restaurant — it’s been a gathering place, a taste of tradition, and a cornerstone of Miami’s Cuban-American identity. With throwback prices, a citywide campaign, and an open invitation to reminisce, Sergio’s is celebrating the people who made it all possible.
So, go out for your late afternoon pastelito and cafecito break. You only have a few more hours to partake in this one-day-only event. $1 fritas. $2 sandwiches. 50 years of sabor. Don’t miss it.
Sergio’s. Multiple area locations; sergios.com. Throwback pricing for one day only on Wednesday, October 1.