Rihanna's Savage X Fenty Opens in Downtown Miami

Rihanna's Savage X Fenty has opened its first Florida store at Miami Worldcenter.

October 23, 2024

Image: Interior design of Savage X Fenty's Miami store featuring bold colors and modern decor

Savage X Fenty is now open at Miami Worldcenter. Savage X Fenty photo

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The wait is over, Miami! Back in 2022, New Times told you that Rihanna's Savage X Fenty would be coming to Miami Worldcenter, and after much anticipation, the doors are finally open.

Rihanna's game-changing lingerie and loungewear brand has officially landed in the 305, marking its first-ever Florida location. So, for all of you who've been holding your breath and waiting to experience the full Savage X Fenty vibe in person, now's your time to go wild.

Located at 851 NE First Ave. in a 2,900-square-foot space, the new store offers a massive selection of lingerie, loungewear, sleepwear, and more. With sizes ranging from XS to 4X, Rihanna ensured everybody could find their perfect fit and feel like their most confident self. And we all know that when it comes to Riri, inclusivity is key.

click to enlarge

Exterior view of Savage X Fenty store at Miami Worldcenter

The exterior of the Savage X Fenty store at Miami Worldcenter

Savage X Fenty photo

This store is now part of the Miami Worldcenter's booming retail scene, joining Sephora, Free People, and Lululemon. The $6 billion, 27-acre development has been transforming downtown into a retail paradise, and Savage X Fenty is one of its crown jewels.

"We are excited to welcome Rihanna's Savage X Fenty brand to Miami Worldcenter," said Nitin Motwani, managing partner of Miami Worldcenter Associates, in a statement. "As a vibrant hub of innovation and culture in downtown Miami, this exciting addition not only enhances our retail landscape but also aligns perfectly with our vision of creating a dynamic destination where fashion, art, and community come together."

Rihanna's vision has always been about more than just clothes — celebrating individuality and ensuring everyone feels seen.

click to enlarge

Display of lingerie and lounge sets in Savage X Fenty's Miami store

Lingerie and lounge sets at Savage X Fenty Miami

Savage X Fenty photo

"We are thrilled to open our first store in Miami as we continue expanding Savage X Fenty's retail presence," said Vanessa Wallace, chief marketing officer of Savage X Fenty, in a statement. "Our goal is to give customers the opportunity to shop and experience the brand on their own terms. With this new store, we aim to offer Miamians additional ways to connect with the brand and explore products firsthand."

Savage X Fenty's Miami spot is the sixth location to feature the brand's sleek new design concept, with 14 stores slated to open nationwide by the end of 2024.

Savage X Fenty. 851 NE First Ave., Unit D-138, Miami; 786-224-0175; savagex.com. Monday through Saturday 11 a.m. to 8 p.m. and Sunday noon to 6 p.m.

Though she's a Jersey girl by birth, former staff writer Zulekha Pitts — Zee to her family and friends, has deep roots in Florida. Before coming to New Times in 2024, she worked as a content creator and digital producer for USA Today and content producer for 3TV and CBS 5 News in Phoenix and also has experience as a digital host for the jewelry home-shopping channel Gem Shopping Network in Atlanta. A graduate of Rutgers University with a degree in Journalism and Media Studies, Zee is wrapping up a master's in communication at Villanova.

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