Calling All Sneakerheads: HŸP Opens Flagship Store at Miami Worldcenter

HŸP debuts its Worldcenter flagship with exclusive drops and Scarface vibes.

November 21, 2024

The sneaker wall inside HŸP at Miami Worldcenter showcases the brand's exclusive selection of streetwear and sneakers. HŸP Miami photo

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If you're a sneakerhead or streetwear junkie in Miami, HŸP's new flagship store at Miami Worldcenter might just become your new favorite spot to flex. The homegrown brand lacing Miami with fresh kicks and threads has leveled up with a new space smack in the heart of downtown. Forget "store" — this place is supposed to be a vibe.

Let's talk about the layout. It's not just shelves and racks. HŸP's new digs look like someone mashed up an art gallery with a sneaker vault. Something else to get hyped about is their exclusive "Worldcenter Collection." Inspired by Scarface (because, duh, Miami), the line is only available at this spot for customers to stunt on everyone with gear that can't be copped anywhere else.

"We wanted to create more than a shopping experience. This is a destination," said HŸP's cofounder Marcus Sharf in a statement.

HŸP didn't just pop out of nowhere. The brand has been a staple in Miami's streetwear scene, starting in Coconut Grove before moving to Brickell. Now, with its Worldcenter store, it looks like HŸP is not just keeping up — it's leading the game.

Miami Worldcenter itself is no slouch. The $6 billion development is stacked with big names like Savage X Fenty, Sephora, and Lululemon, but HŸP holds its own with a streetwise edge that screams local pride.

If you're into kicks, you already know the deal: limited-edition sneakers, exclusive streetwear drops, and the rush of possibly scoring something rare.

HŸP. 851 NE First Ave., Miami; 786-422-5086; hypmiami.com. Monday through Thursday noon to 8 p.m., Friday noon to 9 p.m., Saturday 11 a.m. to 10 p.m., and Sunday 11 a.m. to 8 p.m.

Though she's a Jersey girl by birth, former staff writer Zulekha Pitts — Zee to her family and friends, has deep roots in Florida. Before coming to New Times in 2024, she worked as a content creator and digital producer for USA Today and content producer for 3TV and CBS 5 News in Phoenix and also has experience as a digital host for the jewelry home-shopping channel Gem Shopping Network in Atlanta. A graduate of Rutgers University with a degree in Journalism and Media Studies, Zee is wrapping up a master's in communication at Villanova.

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