Audio By Carbonatix
It was only a matter of time before celebrity trainer Tracy Anderson brought her unorthodox fitness method to the 305.
On November 10, Anderson will open her new fitness studio at 1430 South Dixie Highway in Coral Gables, across the street from the University of Miami. The space promises to deliver “the full spectrum of the Tracy Anderson Method,” the dance-based workout that often involves flailing around in a room heated to 95 degrees with 75 percent humidity.
With studios in Los Angeles, New York, the Hamptons, London, and Madrid, the 50-year-old entrepreneur has spent more than two decades building a fitness empire catering to wealthy women and celebrity clients such as Madonna, Jennifer Lopez, and Gwyneth Paltrow (the latter of whom even invested in Anderson’s business).
Anderson describes her workouts, which incorporate high-intensity movements and equipment like broomsticks and colorful ceiling-suspended bands, as a “combination of choreography and science” meant to target and tone muscles.
Although she’s built a devoted following over the years, her method has drawn scrutiny from fitness professionals and, at times, her own clients.
She’s known for remaining dead silent during classes, instructing participants “using only her body” rather than with verbal cues.
A membership for her online classes costs $90 a month, while a yearly membership to her U.S. studios can reportedly cost $10,000 per year. (Though, as noted in a recent piece in the Atlantic about Anderson’s method, “many clients spend far more.”)
“I know one woman — a successful entrepreneur married to an even more successful financier — who budgets $36,000 a year for her Tracy Anderson body. (For the record: she looks amazing),” the story reads.
While Anderson has hosted pop-up events in South Florida in previous years, the Coral Gables location will be her first permanent studio in Florida. Last August, she announced two studios would open in Miami. Though plans for the second studio have not yet been unveiled, her website hosts an empty landing page titled “Miami Design District.”
According to a newsletter mailout about the opening, the new studio will offer members private showers, spacious locker rooms, and a boutique with items from Tracy’s online shop.
Open-house tours are planned for October ahead of the November grand opening. There appears to be a waitlist to join the studio.
