Photo by Pepe Herreros for Nude Project
Audio By Carbonatix
Spain’s buzziest lifestyle brand is making its Miami debut this weekend. Nude Project, the Gen Z-beloved label known for its streetwear aesthetic and artist collaborations, is opening a pop-up in the Miami Design District, the brand’s first-ever U.S. location and its first foray into the American market.
The space, where customers will get the first look at Nude Project’s new collections and creative installations, officially opens to the public on Saturday, October 11. It closes Sunday, October 26.
Founded in 2019 by friends Álex Benlloch and Bruno Casanovas, Nude Project has grown from a college passion project into a global brand with high-profile fans like Madonna, Lil Nas X, TikToker Noah Beck, and Ronaldinho.
“The United States has become Nude’s second most important market, and that gave us the push to take the leap and cross the Atlantic,” says Casanovas, Nude Project’s creative director. “We’re really excited to connect face-to-face with the community that’s been supporting us from here. We chose Miami because we feel there’s a unique energy that resonates with Nude’s essence: multicultural, creative, and constantly blending the urban with the artistic. It’s also a city going through a cultural boom, and it felt like the perfect place to introduce Nude in the U.S.”
The Miami pop-up follows similar events in Amsterdam, Berlin, and Lisbon, which blended retail with immersive experiences combining music, fashion, and community. Expect the same energy here: sleek minimalism, visual storytelling, and a Mediterranean touch filtered through a 305 lens.
If you’re new to Nude Project, you’ll find oversized silhouettes, clean neutrals, and gender-fluid streetwear at the Miami pop-up. Each drop tends to sell out quickly online, which is part of the reason the brand’s pop-ups draw long lines and dedicated fans hoping to grab limited-edition pieces before they disappear.
While the exact Miami inventory remains under wraps, visitors can expect exclusive collections and installations unique to the Design District location, plus a few surprises and gifts for early guests.
Nude Project Miami Pop-Up. Saturday, October 11, through Sunday, October 26, at Paradise Plaza Building, 151 NE 41st St., Room 129, Miami. Follow @nudeproject on Instagram for updates and event details.
