Shake Shack has always been about serving quality burgers at a reasonable price. Though the insane lines of customers clamoring for a burger have, blissfully, died down at the Miami Beach and Coral Gables locations, the Shack nevertheless remains one of the most popular places in town to grab a burger, beer, and fries for well under $20.
The chain, started by restaurateur Danny Meyer in 2004, quickly grew from a stand at New York City's Madison Square Park to a major success by giving the people what they want: 100 percent Angus beef burgers, free of hormones, at a good price. At festivals such as Burgerlicious in Coral Gables and Burger Bash at the South Beach Wine & Food Festival, lines for a ShackBurger are longer than rare sandwiches by four-star restaurants.
But every business success story has a flaw, and Shake Shack's was the lack of a good chicken sandwich — one that would compete with Chick-fil-A's for the hearts and taste buds of America. Well, it's happening.
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Shake Shack has just introduced the
Before you even take a bite, this new sandwich trumps Chick-fil-A's sandwich in one important factor: Chick-fil-A uses chickens that are sometimes treated with antibiotics. According to Chick-fil-A's website, "All of our chicken is 100 percent pure breast meat with no fillers, additives or hormones. Our premium breast meat comes from chickens living on farms, where antibiotics are never given to promote growth. And because we’re all about chicken, we will continue having discussions with our farmers and suppliers to explore ways we can further reduce antibiotic usage." Shake Shack, however, touts its chicken as being "100 percent all-natural and antibiotic-free chicken." While Chick-fil-A has made a pledge to offer only antibiotic-free chicken in the next few years, currently only 20 percent of its flock is free of the drug.
Shake Shack culinary director Mark Rosati says it took a while before the Shack decided to add a chicken sandwich because the company was looking for a chicken sandwich that would be as good as their burgers. "It wasn’t until we found the chicken sandwich to be as flavorful as our ShackBurger that we knew we’d crafted something special that had earned its place on the menu."