It's 2 a.m. and you're in the mood for a freshly baked cookie oozing with chocolate and sprinkles. Cue Miami Beach's newest cookie shop, Phenomenom.
The Davie-based dessert spot, which debuted in 2016 and expanded to an outpost in Boca Raton, will open sometime next week right off Washington Avenue on 15th Street in South Beach. The best part is that on weekends, the shop is open till 3 a.m.
You might already be familiar with Phenomenom's owner, 26-year-old Chuck Woodard, best known for conceptualizing Chill-N Nitrogen Ice Cream and opening the brand's first location in Pinecrest in 2012 with a few college friends. In 2014, he sold his ownership interest to pursue Phenomenom.
Unlike the Davie and Boca locations, Phenomenom's Beach branch is limited to cookies. At $4 each, they're comparable to the size of a doughnut, weighing about six ounces. They have a distinctly moist and gooey texture and a soft center. Baked in-house daily, flavors include chocolate chip, M&M's Oreo, s'mores, half-and-half, and sugar sprinkles.
“Once we mastered the nitrogen ice-cream process, I introduced cookies to the menu and quickly realized we were onto something special," Woodard says. "Our cookies have quickly become a cult favorite and a true staple of the brand."
Go for the shop's serving of milk and cookies, which pairs a cookie with a large cup of milk perfect for dunking. There's also an espresso menu filled with Americanos, macchiatos, cappuccinos, and iced coffee.
In the next few months, the concept will expand to Pinecrest and will offer cookies as well as a large selection of nitrogen ice-cream flavors, including Nutella, dulce de leche, and cake batter, along with toppings such as M&M's, peanut butter cups, marshmallows, Cinnamon Toast Crunch, and pretzels. Ice cream prices start at $5.
Phenomenom is also in the midst of launching an online store, which will allow customers to order and ship cookies nationwide.
Phenomenom Cookies. 413 15th St., Miami Beach; phenomenom320.com. Sunday through Thursday noon to midnight, Friday and Saturday noon to 3 a.m.
Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.