Offered only during the weekend, Keik makes four delicious and pillowy cinnamon rolls, with prices ranging between $8.99 and $9.99. While the classic cinnamon-filled and glazed cinnamon roll is a mainstay on the menu on Saturdays and Sundays, the other three flavors are announced every Friday via the bakery and cafe's social media account. So far, fan favorite flavors have been the pistachio, Oreo, Biscoff, Nutella hazelnut, walnut, caramel, and blueberry with pastry cream.
Food blogger @treatyoselfanywhere went viral when she said, "These are some of the most insane cinnamon rolls in Miami. The rolls are made with brioche bread, making them some of the softest cinnamon rolls I've ever had." Anyone with a serious sweet tooth can also pair the cinnamon rolls with the cafe's extravagant brigadeiro or Nutella cappuccinos, but be aware of the sugar overload.
@treatyoselfeverywhere These are some of the most insane cinnamon rolls in Miami😮💨🤤 They’re only sold on Saturdays and Sundays at all four of their locations! 📍Doral: 1450 NW 87th Ave Suite 110, Doral, FL 33172 📍Coral Gables: 2345 Douglas Rd, Miami, FL 33145 📍Kendall: 11735 SW 147th Ave #1 ♬ Taste (Instrumental) - KAYTRANADA
The Story Behind The Craveworthy Brioche Cinnamon Rolls
It all started when owners Wilfredo Ulacio and Alejandra Romero planned a gathering between friends. Ulacio brought freshly baked cinnamon rolls, and once Romero had a bite, she knew it had to be part of the menu. "He brought a big box full of cinnamon rolls, and it was done within minutes," Romero tells New Times. "All of our friends loved it and from then on I was obsessed. I just knew we needed them at Keik."Ulacio adds that moments like that are a testament to their perfect dynamic. While he wasn't sure about the idea at first, Romero's push led them to their test kitchen, where the duo and their team tried various recipes until they found the perfect fit for Keik. After quietly offering the new creation at all Keik locations for a month, the news went viral on social media, leading to two lines wrapping around their block every weekend: one for dine-in and one for cinnamon rolls.
"We open at 9 a.m., but if you come at 8 a.m., you can see the line," says Ulacio. "It's been so huge that they sell out in one hour or two, even if we make double, triple. For our first week, we only made nine trays of cinnamon rolls, and now we are making over 60 trays. So every week we bake more and more because it's going viral. It's beginning to be a staple for us."
Keik took to TikTok to tease the cinnamon roll launch, with creative direction from Romero, earning over 71.000 views. Foodie influencers like @iviethefoodie, @canchicaneat, and @treatyoselfeverywhere helped the news spread online with videos that earned over 5.000 likes.
Keik Was Built From Scratch — Just Like Its Cinnamon Rolls
Much like its freshly baked cinnamon rolls, the brand was built from scratch by Ulacio, Romero, and their respective partners. Ulgacio comes from a health-oriented food background, while Romero was a pro soccer player before they met in a Miami kitchen and became roommates.Years later, COVID hit, and the duo found themselves partnering up to bake the first Keik cake. "After eight months of not sleeping and baking cakes from home with free deliveries, cakes were selling so fast we got to open our first store," Ulacio recalls. "From the beginning, our thermometers have been people's faces. At first, our friends, but now we get to take our whole team to our lab when we are developing new recipes and wait for the 'wow' factor.'"
From a home kitchen, the business grew spamming across Doral, Kendall, Coral Gables, and Pembroke Pines. Looking back, Ulgacio and Romero tell New Times they are proud of where Keik is today, but they will always come up with new ideas for their loyal sweet tooth fans.
Keik Bakeshop. Locations in Doral, Pembroke Pines, Kendall, and Coral Gables; keikbakeshop.com. Cinnamon rolls are available Saturday and Sunday from 9 a.m. until sold out.
