Hostess Twinkies, Going the Way of the Dinosaurs?

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Can we all agree that TV Daily World News is horrific? 2012, according to the Maya culture and numerous other civilizations are predicting the end of humanity, as we know it.. this year! The economy, global change, earthquakes...what else could possibly go wrong? Well, here comes le coup de grace. Hostess has declared bankruptcy and Twinkies may soon go the way of the dinosaurs...extinction. Au revoir, Adios, Sayonara and bye-bye.

Yes, Hostess Twinkies, the Texas-based company may no longer compete against healthy food trends. Chef superstar Mario Batali recently said, "Twenty years ago, Hostess executives didn't see the writing on the wall. Had they suspected a healthy, conscientious, low carb, high-fiber oriented America, they would have made whole wheat Twinkies."

If truth be told, the fluffy little, vanilla, spongy treats are filled with corn syrup, niacin, high fructose corn syrup, dextrose, cellulose gum, polysorbate artificial flavors, preservatives and saturated fats, plus that yummy, creamy mysterious filling.

The 82-year-old company, maker of Sno Balls, Wonder Bread, Ho-Hos, Ding Dongs, and of course Twinkies, wants to trim down. Sadly, the trim might cost many people (19,000 workers), their jobs. The battle isn't just against a bad economy but rather labor costs, white bread debates, legacy pensions, medical benefits, high sugar prices and overall trends towards about a healthier life style.

The company has introduced some healthier options such as the 100-calorie packs of cupcakes, but all of its efforts haven't helped distance it from junk-food status. Hostess has other problems too. This Chapter 11 filing (for Hostess, it isn't the first), proves that the company has lost some of its loyal followers. Bimbo Baker Bakeries, Entenmann's, McKee Foods, Sara Lee and Kraft Inc., competition makes Twinkies, toss their cookies, so to speak.

Kelly Ripa, host of the morning show, Live With Kelly, explained her way of enjoying the tasty treat, "I like to stick my pinky into the cream filled hole, then dig out the cream, lick it off my finger and finally eat the whole fluffy thing," she added, "OK, come-on, everybody, lets go out and buy a Twinkie." Sorry Kelly, even your cute personality and interesting way of enjoying the 150 calorie dessert won't help Hostess now. Sadly, that's the way the cookie crumbles.

Follow Short Order on Facebook and Twitter @Short_Order.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.