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Florida Publix Launches New Sushi Volcano Roll Dip and We Are Sus

A new Japanese sushi roll-inspired Publix dip is going viral on TikTok since it's perfect with crackers, rice, or seaweed.
Image: A new Japanese sushi roll-inspired Publix dip is going viral on TikTok since the limited edition Volcano Roll Dip pairs well with crackers and rice.
A new Japanese sushi roll-inspired Publix dip is going viral on TikTok since the limited edition Volcano Roll Dip pairs well with crackers and rice. Screenshot via TikTok/@alluneedissauce
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Just two weeks after New Times' readers went wild over our review of the new Peach Heat Pub Sub, Publix just launched another wild concoction to dig into — and we don't know whether we love it or think it's questionable

Publix is giving hummus and guac a run for their money with their new limited edition "Publix Volcano Roll Dip," and the internet is already erupting with reviews and hot takes. The new spicy, savory, and, dare we say, umami dip is made with sweet Thai chili sauce, gochujang (Korean chili paste that makes everything better), imitation crab meat, shredded carrots, and green onion. It's basically a sushi roll that ditched the rice, skipped the seaweed, and said, "Pass me the tortilla chips."

On TikTok, the dip is going viral, with people shocked that it's delicious, but with others saying it doesn't have enough heat to be deemed "Volcano" level.
@sarahmargareteats NEW Publix Volcano Roll Dip 🌋🦀🥕🧅 #publix #publixfood #publixdips #volcanoroll #sushilover #sushidip #viralfood #rundontwalk ♬ original sound - Sarah Margaret

It's Getting Crab-Tastic Reviews

But honestly, it works. Influencers like @sarahmargareteats are helping the new dip go viral, and even recommend eating it as a topping instead of a dip. "You can probably use it as a topping for tacos, fries, or tempura," she says in her review on TikTok. People commented, "I ate this all last week for lunches at work. So good with Ritz crackers!" and "Just snagged a few. It definitely needs some cream cheese and soy! It tastes great, but it's too runny!"

So far, the most delicious way we've seen the dip used is as a filling for seaweed wrappers. People are saying, "I just bought this, too. I ate mine with some rice and cucumbers, and added soy sauce and toasted sesame oil. So good!"
click to enlarge
People are getting very creative with the new Asian-inspired Publix dip
Screenshot via TikTok/@tituspartyof7
So, if you're looking to impress at your next backyard bash, beach picnic, or solo binge-watch of the Summer I Turned Pretty, grab a Volcano Roll Dip, or three, before they disappear. Limited edition means this new Publix dip could vanish faster than a cart of BOGO wine during a hurricane warning.

Publix, we don't know what you're putting in these dips, but keep it coming. Just maybe give us a heads-up before the next one goes viral. We need time to clear out fridge space.

You can now find this limited edition dip at a Publix near you by visiting Publix.com