Burger King made national headlines when it tested the Impossible Whopper in St. Louis, Missouri, back on April 1 — but that was no April Fool's Day prank. The company behind the plant-based patty has raised an additional $300 million in capital since Burger King announced it was introducing the new option.
The Burger King Impossible Burger will be available as of today, May 14, in all Miami restaurants, along with Burger King locations in Columbus, Georgia; and Montgomery, Alabama. Miami is one of the first cities to get the Impossible Whopper, with a nationwide rollout planned by the end of the year.
Though prices may vary by location, the Impossible Whopper sandwich costs $4.29 in Miami and will be $1 more than a regular Whopper in a meal combination.
Burger King has offered a meat-free burger for years, but the introduction of the Impossible Burger is a milestone for this burger giant. The Impossible Food company makes its plant-based patty with heam, a soy-based product designed to replicate animal foods in taste and texture. Impossible Foods holds several patents on its meat substitute and the process used to make it.
To celebrate the launch, Burger King is rolling out an Impossible Whopper tour bus through Miami from May 16 through 18 with games, music, and free swag. Here's the schedule:
Thursday, May 16
- 9 a.m. to noon at BK1. 9201 S. Dixie Hwy., Miami
- 2 to 6 p.m. at BK2. 7070 Bird Rd., Miami
- 9 a.m. to noon at Wynwood Walls. 2520 NW Second Ave., Miami
- 9 a.m. to noon at Dylan's Candy Bar. 801 Lincoln Rd., Miami Beach
- 2 to 6 p.m. at Whopper Bar. 1101 Washington Ave., Miami Beach
