Say Hello to Dade County's Very Own Domain Name, ".Miami"

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

By this time next year, you might just be getting your news fix by logging onto miaminewtimes.miami. OK, maybe not. But Miami has now become just the third U.S. city — after New York and Las Vegas — to snatch up its own top-level domain name.

That means beginning next month, businesses can buy new sites ending in ".miami" for around $20. City leaders hail the move as a signature on the web for a tourist-hungry mecca.

"The launch of the .miami domain establishes a unique internet presence for us," Mayor Tomás Regalado says in a statement sent to the media. "Public departments, local businesses, and residents can now demonstrate their passion for Miami with a .miami domain and, in doing so, elevate our visibility and reputation on the internet stage." 

The impetus for starting .miami came from Miami Commissioner Frances Suarez, who says he sees big marketing opportunities with the new domain.

"This is about Miami's brand," Suarez says, "a brand that is global in nature, and I think as a commissioner, it is our duty to build on our brand."

What's not yet clear, however, is the amount of money the city invested to get .miami set up and what that investment will mean for taxpayers in terms of a return.

In New York, feathers were ruffled when the city plunged $3.6 million into the Virginia company that set up its .nyc domain name. New York's domain went live last March, and according to the city's official .nyc registration site, a mix of businesses, nonprofits, and public agencies have since adopted it.

Miami's contract to create .miami is with Minds + Machines, a California firm that helped set up the .london domain name. New Times has requested the specifics of the contract; we'll update this post when we hear back.

In the meantime, you can snatch up your own .miami address through most web domain name retailers. GoDaddy is selling discounted names at godaddy.miami, and hellodotmiami.com has an early bird sale. 

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.