Audio By Carbonatix
Advertising Can't Do It Alone
The challenges facing local news organizations are very real. That's why reader support matters more than ever. If you believe independent journalism matters, make a contribution today and help us reach our summer fundraising goal of $10,000 by August 9.
When LeBron James’ black mask made its debut most people compared it to DC Comics’ Batman, but it turns out that Marvel Comics’ wants a piece of that publicity too. Marvel Illustrator Greg Land sketched up a Captain America-like mask for LeBron and Tweeted out.
This isn’t LeBron’s first time in the Marvel universe however.
Back in 2012 the comics company made a special 12 issue LeBron comic book that was inserted into ESPN The Magazine. Marvel and ESPN are both owned by Disney — corporate synergy! Speaking of …did you know Captain America: Winter Solider hits theaters on April 4th! Why are things like this always a little less fun when you realize the marketing purpose behind them?
