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The Fontainebleau’s marketing department is one entity that seemingly won’t need a bailout anytime soon. Last weekend’s festivities certainly must have cost a pretty penny, and inserting a 16-page booklet into December’s Vanity Fair doesn’t come cheap.
The thing is supposed to be a calendar, but basically is just semi-erotic shot after semi-erotic shot of a single sultry model overlaid with tiny number and months. In fact, it’s not even clear that they’re advertising a hotel. There’re few words, and if we didn’t understand English we’d figure it was an ad for a lingerie and swim wear company.
Not that we’re complaining, but it barely registers in the mag. Every
other ad uses half naked people, and that’s not even counting the
editorial content. The insert comes a couple pages after a full
page shot of some hulky ballet dancer in a speedo that gives us
serious body dysmphormia, and a little bit deeper in the book awaits
Kate Winslet’s tastefully exposed rear end. Sex sells, but we’re kind
of numbed to it.
While we’re on the subject of Graydon Carter’s cultural dictate, the
mag’s monthly round up of all the world’s most important cultural
events doesn’t list Art Basel. We’re pretty sure it’s made the pages in
year past, but maybe it has been deemed passé, or maybe, at this point,
everyone who needs to know already does.
