Can't Make It to Miami Music Week? Tune Into SiriusXM This Week

After opening its Miami Beach studios in 2023, SiriusXM is ready to take advantage of its facilities during Miami Music Week. Starting Wednesday, March 26, Sirius XM will host over 40 artists at its studios, including exclusive performances and interviews with Nora En Pure, Sub Focus, and Above & Beyond.

Long before the arrival of streaming music services like Spotify and Apple Music, SiriusXM positioned itself as a hub of music exploration. In a world now seemingly run by algorithms, SiriusXM employs a human-run, boots-on-the-ground approach, allowing it to stay on top of and ahead of the trends.

Geronimo, SiriusXM's vice president of music programming, fell in love with electronic music long before he joined the company. "You couldn't really get any of this music on any sort of terrestrial radio except for SiriusXM, so I felt like this was an area we could really capitalize on," he says.

Most of Geronimo's attention is focused on SiriusXM's flagship dance music channel, BPM. In addition to curating the channel's programming, he hosts from his New Jersey home seven days a week while overseeing the broadcaster's other dance music channels. Along with his team of programmers, including Andres Nieto and Rida Naser, Geronimo helps forecast the next big thing in dance music.

He's also been hard at work putting together SiriusXM's Miami Music Week programming. "Around December, we start putting out feelers to live broadcasts and who would be interested, who's gonna be in town. A lot of the Ultra headliners are aware they're gonna be there, and that's been announced already. But some of the other newer artists, or some of the emerging discovery artists, are not booked yet," he explains.

Responses trickle in after the new year, snowballing until right before the party begins. "Yesterday, we got the approval email from Major Lazer that all three are gonna perform in our studio, and when I got the approval email, I literally wanted to cry looking at the email. I was so happy," he adds. Diplo's presence on Sirius XM, alongside Geronimo's relationship with Diplo's management, made it possible.
These performances are meant to bridge gaps between artists and their fans. "It's like a Boiler Room-type feel, maybe a little bit more commercial," Geronimo says. DJs perform at eye level with an audience of about 50 people from a couple of feet away. It's a stark contrast from the elevated and distant festival stages they often perform on. Physical barriers are dismantled, creating an intimate and human-oriented environment. "It's why we have hosts on our channels and why we have human curators for all of our channels. The human element is just so important to what we do for a variety of reasons," he says.

It also drives Geronimo's passion for promoting diversity in electronic music. He sees more women and people of color finally breaking through, reflecting the roots and breadth of electronic music. LP Giobbi and her SiriusXM show, Femme House Radio, have played a major role in helping women break out musically.

This week, revelers from all over the world find common ground in Miami. Recalling Ultra's earliest days from his home in New Jersey, he marvels at how it has become an international affair. "I saw a picture, and I think it was in the Miami New Times, of the earliest days of Ultra, where it was like one stage on the beach. I was like, 'Wow!' It's hard to remember those early times when it is so built out and so huge, and you are walking through the crowd and hear every possible language. You realize this really has become not just a South Florida thing, not just an American thing."

Miami's reputation as an epicenter for dance music has certainly helped elevate dance music's popularity both in the States and across the globe. "If you can go to E11even and see a DJ set at 5 in the morning or Space, that's really where dance music comes alive," Geronimo says.

Thanks to SiriusXM, even those who can't make it to Miami Music Week this year can tune in and hear exclusive sets by plenty of recognizable names and emerging acts. Channels like Diplo's Revolution, BPM, Chill, and Pitbull's Globalization are broadcasting live leading up to the first day of Ultra Music Festival, while UMF Radio will broadcast festival performances throughout the weekend.

SiriusXM's Miami Music Week 2025 Schedule

Wednesday, March 26

• 8 to 9 p.m. Nora En Pure – Aura/SiriusXM Chill

Thursday, March 27

• 2 to 3 p.m. Sub Focus – Diplo's Revolution
• 7 to 8 p.m. Meduza – Pitbull's Globalization

Friday, March 29

• 2 to 3 p.m. Above & Beyond – BPM
• 3 to 4 p.m, Major Lazer – BPM
• 4 to 6 p.m. Joplyn & LP Giobbi – BPM
• 7 to 9 p.m. Chris Lake – BPM

Visit siriusxm.com/danceweek to sign up for the chance to be in the audience during these live broadcasts.

Find the full list of Miami Music Week 2025 events here.