Maybe the sneaker mob over at Reebok was just waiting for one of Rick Ross's homies to fire the first shot.
So when Rocko announced that he was planning to strike the Bawse's rape lyrics ("Put molly all in her champagne, she ain't even know it/I took her home and I enjoyed that, she ain't even know it") from "U.O.E.N.O." ...
The Reebok-ers just unloaded a full clip into Ricky Rozay, officially and finally terminating his fat shoe contract.
After two whole weeks of urging (and spam attacks) from women's rights organization UltraViolet, hundreds of rape victims, and 51,000 petitioners, demanding "Reebok drop Rick Ross for bragging about drugging and raping a woman," the footwear syndicate put out the hit.
"Reebok holds our partners to a high standard," the shoe company insisted in its official statement, "and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so."
-- Mastermind (@rickyrozay) April 4, 2013
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"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.
"At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross."