Local Music

Rachel Goodrich's "Light Bulb" Used to Sell Crayola Glow Dome

If you aren't aware yet, it's the holiday season, which means the advertisements on television are focusing heavily on toys kids don't really need and will probably forget about a month after unwrapping. Still, that didn't stop Crayola from brainwashing children into thinking they need a silly contraption called a "Glow Dome." Whatever happened to the days of just drawing on a white piece of paper?

If you've seen the commercial -- and how can you not, it's on constantly -- you may or may not have notice the soundtrack. It's none other than Rachel Goodrich's song "Light Bulb" off her debut album Tinker Toys. It's actually not the first time Goodrich's work has been used on the small screen. Earlier this year, the same track was used on an episode Weeds.

And hey, if a commercial shines the spotlight on a relatively obscure and great musician like Goodrich, who are we to fucking judge? It's worked in the past for mediocre bands like Chairlift and the more talented Feist.

After the jump, check out the Glow Dome commercial as well as a music video for "Light Bulb."

Also, thanks to Lolo from Sweat Records for the heads up.

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Jose D. Duran is the associate editor of Miami New Times. He's the strategist behind the publication's eyebrow-raising Facebook and Twitter feeds. He has also been reporting on Miami's cultural scene since 2006. He has a BS in journalism and will live in Miami as long as climate change permits.
Contact: Jose D. Duran