Jay-Z and Sprint Give Miami Fans a Peek at His New Album, 4:44

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Samsung, Nokia, Budweiser, General Motors: What do these things all have in common? They all know Jay-Z loves corporate partnerships.

Back with a new album, a newly stylized stage name, and a new sponsorship with Sprint, Hova is pulling out all the stops to make sure his forthcoming record, 4:44, is on the tips of everyone’s tongues.

As is customary with anticipated releases from artists of Jay-Z’s pedigree, a series of album-listening parties will be held tonight across the nation. But instead of taking the usual tack with such events — exclusivity and high bars of entry — diehard fans will have the opportunity to hear 4:44 in a most unusual venue: their local Sprint store.

In keeping with 4:44’s exclusivity to Tidal users and Sprint customers, select Sprint Stores in American metropolitan hubs such as Atlanta, New York, and, yes, Miami, will extend their hours this evening to give fans an exclusive first listen to the product of Jay-Z’s labors. Locally, the Sprint Store at 1201 Lincoln Rd. in Miami Beach will have the honor of hosting the new record before its release on Tidal and, presumably, on Sprint user’s mobile phones. Those looking to attend can RSVP and learn more details about the event at tidalxsprintexperience.splashthat.com.

The listening party, hosted by DJ E-Feezy, will be Jay-Z’s highest-profile Miami event since his coheadlining concert with wife Beyoncé at Sun Life Stadium for 2014’s On the Run Tour. Hova long ago transcended the label of recording artist in favor of full-blown cultural influencer, and 4:44 marks his return to music following 2013’s Magna Carta Holy Grail.

Even with all of the anticipation surrounding 4:44, many of its finer points remain a mystery. Besides minimalistic black-and-white visual teasers featuring Lupita Nyong’o and Danny Glover, along with the fact that Jay-Z collaborator No I.D. executive-produced the record, little has been shared about the album. The most prominent snippet heard thus far, “Adnis,” offers a more introspective Jay-Z, possibly signaling a turn away from the indulgence and materialism that defined Magna Carta Holy Grail.

For those who can’t wait until tomorrow to hear what J-Hova has been up to, it would seem the answers can be found only in a Sprint store near you. What a time to be alive.

Jay-Z’s 4:44 Album-Release Party
Hosted by DJ E-Feezy. 10 p.m. Thursday, June 29, at the Sprint Store, 1201 Lincoln Rd., Miami Beach. RSVP at tidalxsprintexperience.splashthat.com.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.