It's 2001 and Ray Guilbault is attending the University of Miami. He has begun to customize his clothing with various logos. And soon, the numbers "8&9" catch his attention.
Guilbault calls his friend, Figgs, to let him know they're about to launch a clothing line. The reply isn't one of optimism.
"He was like, 'That's impossible,'" says Guilbault. "Literally, he said that to me. I was like, 'No, I'm pretty sure we can do that.'"
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