For its summer 2025 collection, dubbed “Forever Miami,” OFY draws inspiration from the Magic City without appearing clichéd. Sorry, no Sonny Crockett-core here. Yes, there are some pastels, but they’re muted with fabrics that feel more natural, giving off a sense of quiet elegance. There’s even a touch of femininity, with hand-embroidered designs, bold prints, and crochet details. It’s a move away from the kind of hyper-masculinity Miami is often associated with, without coming off as androgynous — though we could see women rocking plenty of OFY’s pieces as well. While some of OFY’s inventory is created in-house, the store also carries other labels, such as the Swedish resortwear brand OAS and the French swimwear brand Atalaye. Meanwhile, OFY’s clothing is sourced, cut, and sewn right here in the U.S., and the prices reflect that. However, at a time when fast-fashion brands like Shein, H&M, and Zara are sending tons of waste into our landfills, OFY’s commitment to sourcing responsibly and providing high-quality goods certainly makes it worth the price it asks. What, you ask, does OFY stand for? It’s what you say when you lay eyes on the goods: Oh, Fuck Yeah!