Best Sports Team Social Media Account
Miami Heat
No team in South Florida understands the internet quite like the Miami Heat. They’re more than in on the trends — they elevate them. Whether it’s inviting “Routine” guy and local content creator Ashton Hall to be part of their social media campaign courtside or utilizing the latest troll on their “Winning” postgame celebrations, they’re dropping content like no other local team. The Heat have consistently found ways to stand out in a crowded content room. Something essential amidst a season where the sub-500 on-court product hasn’t always given fans as many reasons to smile as they have become accustomed to in the past. Grabbing social media mindshare is an ever-moving target, particularly with politics and less escape-worthy subjects flooding the space, but the Miami Heat have made it a point to make you pay attention in all the right ways.