Best Local Tourism Ad
Miami Beach's Spring Break Ad
After years of trying to communicate with potential spring breakers, Miami Beach finally decided to embrace one universal language: trashy reality TV. This year’s theme, “Miami Beach Is Breaking Up with Spring Break,” flips the script on typical tourism ads, instead asking would-be vacationers to please not come here. The ad is shot like a reality TV show, featuring hot party people becoming more and more unhinged as they learn about all the rules the city has in place to ruin their fun. It cleverly delivers a message locals have been trying to get across for years: Be respectful of our city or GTFO.