One of Miami's trendiest boutiques, the Webster, is creating a capsule collection for an unexpected national chain: Target. "Target had been canvassing the globe to uncover distinctive shops -- stores with a story -- that offer something surprising and unexpected for our guests," says Target spokesperson Jessica Carlson. "We look for shops with a compelling point of view and shop owners who can help us create collections that reflect our guests' wants and needs."
Target's new design partnership program is a blessing to fashion hounds on a budget; most pieces from the Webster run in the thousands of dollars, whereas nearly no apparel at Target is over $100. Most items in the 250-piece Webster for Target collection run between $14.99 and $39.99, with few exceptions, and channel Miami lifestyles (think swimwear, ladies who lunch, floral daywear).
We caught up with Laure Hériard Dubreuil, CEO and cofounder of the Webster, to discuss her five favorite head-to-toe looks from the capsule collection, as well as what her inspiration was for designing each. All pieces will be available at select Target stores May 6.
Colorblock Cardigan in White, $32.99, Triangle Bikini Top in Wall Paper Floral Print, $22.99
"The Webster at Target wouldn't be inspired by Miami if it didn't include swimsuits, which was very important to me when co-creating the collection. The colorblock cardigan was inspired by a cardigan my mom wore when I was little, and is also available in Dusty Pink. But I think the White is so timeless and fresh. The bathing suit in palm print is a flattering cut and topped with the cardigan makes for an elegant beach look!"
Strapless Maxi Dress in Wall Paper Floral Print, $44.99, Wedge Sandals in Palm Print, $29.99 and Hoop Earrings in Gold, $14.99
"The Webster's top sellers are dresses, so when we were creating the collection we wanted to make sure we included a variety of dresses both The Webster and Target guests would enjoy. The print is inspired by the vintage wallpapers found throughout The Webster boutique, and is the perfect ensemble for both day and night. Accessorized with the gold hoop earrings and palm print wedges, this look is a summer must-have!"
Sleeveless Shift Dress in Two-Way Deco Print, $39.99 and Cap-toe Wedges in Melon/Gold, $29.99
"This is my favorite dress in the collection! The two-way deco print is chic and the shape and fit are classic. It allows for any woman to feel classy and confident! These wedges pair perfectly, and are very 1960s bombshell. The color and platform style are a true reflection of Miami, and the Art Deco look of The Webster. When co-creating the collection with Target, I thought of the shoes I wear and would want to buy and this cap-toe espadrille is the perfect addition to what I like to call the "Jackie O" look. There's nothing more perfect than this look for a lady who loves to lunch!"
Short-Sleeved Jersey Polo in Mango, $19.99 Swim Trunks in Navy Stripes, $29.99
"This is a great way for men to wear a splash of color to the beach. This look is also very versatile, as the bathing suit can be worn to the beach and when you throw on the mango polo, it is lunch or cocktail-ready!"
Graphic Tee in Photo Print, $19.99 Pants in White, $29.99 Chevron Woven Belt in Mango, $19.99
"The white pants, and the sunset tee with the woven belt are my favorite pieces for men (but I think women should steal it from the men). The white pants are a neutral piece to complete a clean and sleek look, and the photo print tee and the belt are unique pieces; they take on a Caribbean and bohemian-esque vibe, and can add a bit of detail to any ensemble."
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