Tired of seeing lame billboards on your way to work every day? So is Josh Stutt, the mind behind a project to turn some of Miami's most visible advertising spaces into giant canvases for local artists.
Adbombing aims to buy ad space in the Magic City's hottest markets and use that space to feature 305 creatives. But it can't do it without a financial boost. So it's launching an Indiegogo campaign this Thursday with a party at Bardot.
See also: Adbombing: A Crowdfunded Project to Feature Miami Artists on Local Billboards
The goal of the project, Stutt says, is to take over three billboards for a period of three months -- peak of Miami's arts season that covers Wynwood's III Points Festival and Art Basel. He wants to cover all costs for the artists selected to spruce up the billboards -- and he wants to pay them for their efforts. Over 20 artists are currently being considered for one of the three winning spots, including Nate Dee, Ruben Ubiera, Kazilla, Ivan Roque, and more.
But in order to "cover all the production costs involved, material costs for the painters, and money for the artists' pocket," he told New Times, it'll take about $100,000. That ain't cheap.
So he's hoping to get by with a little help from his friends -- and the crowdfunding site Indiegogo. A campaign to raise funds launches tomorrow night at Bardot. Attendees can show up and support Adbombing's efforts to "turn ad space to art space," all while sipping one of the venue's signature Moscow mules. The reggae group Jahfe will perform late in the night.
The party starts at 10 p.m., and suggested donation is $20. Visit adbombing.org.
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