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It’s 2025. Men can be sugar babies too.
You asked. We listened. Recently, we reported on where to find sugar daddies in Miami. Reader responses were swift, emphatic, and direct. Some said, “Ew,” or “Really, New Times?”
But what really caught our attention was all the guys who implored, “Where are the sugar mamas?” After all, for the first time in history, many women are out-earning men. And have you seen the prices of cocktails in Miami these days?
New Times is here for all the straight guys watching young ladies being spoiled with fancy dinners and luxurious gifts, wondering, “Why not me?” Fear not, young bucks. There are plenty of financially secure ladies out here in the 305 who would love to pour some sugar on a new piece of arm candy. Where can you find them? Come sit on mama’s lap (hey, hey) and we’ll tell you.
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Photo by Justin Namon, Ra-haus
Anatomy
Sugar mamas like to look good for their sugar babies, so working on their fitness is key. At Anatomy gyms, they’re probably searching for you as much as you are searching for them. Scope out the women who have perfect hair and makeup for their workouts and are stretching conspicuously in front of a mirror. Chances are, if they make extended eye contact with you first, you’ll be toasting Champagne by nightfall. Various locations; anatomyfitness.com.
Bal Harbour Shops
Roaming this 60-year-old luxury shopping center can feel intimidating (even the koi ponds smell like money), but strap on your big boy pants, because these are prime roaming grounds for potential sugar mamas. Post up outside of Makoto on the third floor and order the spicy tuna on crispy rice as though it’s something you do every day. The lady who takes you in will want to make sure you know how to blend into her world. 9700 Collins Ave., Bal Harbour; 305-866-0311; balharbourshops.com.

Casa Tua photo
The Club at Casa Tua, Miami Beach
Before Casa Tua Cucina, the high-end food hall, existed in Brickell, there was the flagship Italian restaurant in Miami Beach. An established favorite for the fanciest, schmanciest of locals, its cozy upstairs members’ club is typically packed on Thursday nights with potential sugar mamas who are dressed to the nines. 1700 James Ave., Miami Beach; 305-673-1010; casatualife.com.
Expensive Plastic Surgeon’s Waiting Room
Facelifts are having a moment (and if you don’t believe us, Google “Kris Jenner before and after”). Still, the cost for a good one remains high. Plainly speaking, the women who can afford them can also spare some change for a new pair of Travis Scott sneakers, or a Chrome Hearts necklace (or whatever else the sugar babies are wearing these days). Book an appointment for a free consultation and show up early to mingle.
Hat Lunches
Charity season is upon us, which means it’s showtime for generous women with deep pockets. The nighttime galas typically attract couples, but the daytime affairs are for the ladies. With less competition for the recently widowed heir to a large textile fortune, you’ll be sure to stand out in your polished loafers and tastefully fitted suit. Choose a cause that resonates with you and be ready to explain why you care so deeply about (the children, the animals, the arts) over a light meal of mixed greens and seared chicken breast. Compliment her fascinator (that’s a fancy word for a hat).

Photo by Omar Vega for Reserve
Reserve Padel
Have you noticed how all the hot moms at Publix have traded skin-tight athleisure for tennis skirts and ponytails? That’s because a padel obsession has united the gym girlies and the tennis lovers. If you’re not familiar, padel is a racquet sport similar to tennis and pickleball. It’s also a little bougie and typically played in doubles, making these courts excellent hunting grounds for potential sugar mamas. Pro tip: Work on your serve before approaching potential benefactors. 1000 MacArthur Cswy., Miami; 786-279-0722; reservepadel.com.