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Editor’s note: The three-day Barbie Dream Fest went viral over the weekend after failing to meet expectations, even drawing comparisons to Fyre Fest and Glasgow’s infamous Willy Wonka Chocolate Experience. The event organizer, Mischief Management, has announced it will issue refunds to all attendees.
Barbie is ditching Malibu’s pink skies for Fort Lauderdale’s turquoise waters. Mattel‘s first-ever Barbie Dream Fest, billed as the ultimate fan event for the world’s most famous doll, is rolling into South Florida this weekend — possibly in a hot-pink convertible.
The event, set to run from March 27 to 29 at the Broward County Convention Center, is bringing a star-studded lineup of famous women (including tennis legend Serena Williams and WNBA star Angel Reese, AKA Bayou Barbie) to celebrate all things Barbie. The event is the product of a joint venture between Mischief Management, a company specializing in fandom fests, and Mattel, the toy company that’s been producing Barbie dolls since the doll’s inception in 1959.
“Barbie Dream Fest promises an unforgettable journey through six decades of the brand’s legacy for fans of all ages,” Mischief and Mattel announced in a statement about the weekend-long event. They’re not kidding: Festival activations include an interactive dream house, glam bar, Barbie fashion show, “a beyond the stars cosmic celebration of astronaut Barbie,” an 80s/disco-themed roller rink, a presentation of Barbie The Movie: In Concert, photo-op installations, and more.
But perhaps the most impressive part of the fest is the lineup of cultural luminaries it’s snagged for the inaugural edition — most of them women. Among them are scientists, world champions, philanthropists, and more. Here are five highlights.
Who Is Appearing at Barbie Dream Fest?
Madison Marilla
The digital creator, autism advocate, and Love on the Spectrum cast member will discuss how she uses fashion as a form of self-expression.
Marlee Matlin
An Academy Award-winning actress, author, and activist, Matlin is an advocate for the deaf community and uses her voice to champion accessibility for all.
Ibtihaj Muhammad
The Olympic medalist, entrepreneur, and barrier-breaking fencer inspired the first hijabi Barbie.
Angel Reese
The WNBA star, NCAA champion, and host of the popular Unapologetically Angel podcast will share her insights on career success on and off the court.
Serena Williams
One of the winningest athletes of all time, Williams will be awarded the inaugural Barbie Dream Fest Icon Award. She’ll also be available for autographs, photos, and meet-and-greets with fans.
Barbie Dream Fest. Friday, March 27, through Sunday, March 29, at the Broward County Convention Center, 1950 Eisenhower Blvd, Fort Lauderdale, 954-765-5900; ftlauderdalecc.com. Tickets cost $33 to $438 via barbiedreamfest.com.
